- A patron is a wealthy person who gives their money to local artist to support their interest and continue their work
- A famous patron, Medici gained their wealth and power by being a well banker
- Lorenzo Medici was a shrewd banker, a clever politician, a scholar and also a poet
- The Medici family was the richest family in Italy
- Savestro de Medici led a revolt against Ciampi (an artist) and later became a defacto dictator
- Giovanni Bicce de Medici was wealthy because he was a gonfalero ( a ceremony leader)
- Cosimo de medici controlled the government. who had interests in banking, trade, and industries.